It's what's on the inside that counts
On the outside, we may seem like just another food company. But on the inside, we're a lot more than that. We're a group of people who believe passionately in the potential of every Australian. The potential to be healthy: physically, mentally and emotionally. The potential to be happy. The potential to live life with purpose. And we believe this journey all begins with good nutrition. Because what you feed your body and your mind, changes the way you feel.
It's often said that Sanitarium changed Australia's eating habits; we were the first to introduce healthy and innovative breakfast foods and soy foods. We promoted plant-based eating before it became trendy, and offered wellbeing clinics in our cafes throughout Australia. In caring for the health and wellbeing of all Australians, we have created great breakfast cereal foods, soymilks, spreads and healthy vegetarian foods. We love using natural, wholesome foods to offer you the best of nature’s goodness and flavours.
Good for our bodies, good for our environment
We're always looking at ways of sourcing ingredients and making products on a local level, to help minimise our impact on the environment. Caring for our world is important to us, which is why we choose to honour, preserve and care for our world as a created gift. We consider the environment when making decisions around technology, energy sources and methods of operation, to ensure that the choices we make are sustainable.
Investing in healthy lifestyles
Some of Australia's greatest heroes and sporting legends eat Weet-Bix every day, and millions of Australians get the energy they need to power through their own busy lives. But there's a lot more to Sanitarium besides being Australia's number 1 selling breakfast cereal. Caring about the community is a core value of Sanitarium and our employees. Whether it's Australia's largest kids sporting event, the 'Sanitarium Weet-Bix Kids TRYathlon,' the Good Start Breakfast Club for kids in need, or the free health and nutritional advice for all Australians, we're here because we want to make a difference.
Your wellbeing journey
We put our profits to good use – they go towards improving the world in which we live. We've helped generations of Aussie kids achieve their potential, by investing in national and local programs which help children and their families make healthy lifestyle choices. To help everyone on their health and wellbeing journey, our team of nutritionists and health practitioners are ready to help you enjoy a better life. You can talk with our friendly consultants over the phone, ask for health information or download a wealth of knowledge from our website. In everything we do, we are committed to sharing health and hope for a better life.
It's what we do. It's who we are, on the inside. Because, after all… it's what's inside that counts.