Going global

After World War I, Sanitarium moved its warehouse to Sussex St, and local wholesalers began buying the Company’s products and exporting them. As the trade developed, Sanitarium appointed local merchants to act as agents in various markets and larger companies to act in broader regions.

In 1935, Sanitarium stationed a representative in Singapore with the title of Manager: Orient, to look after its interests in South-east Asia.

Sanitarium widened its product range and export trade after World War II, expanding into Africa, the Middle East, Mauritius, the Persian Gulf and North America.

Today, Sanitarium exports to 35 countries around the world.

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