Sanitarium's original wheat biscuit, Granose, was marketed in Australia and New Zealand during the early 1900s, not only as a breakfast cereal but as an alternative to bread. During the 1920s, Sanitarium faced a challenge in the form of a new sweetened flake biscuit known as Weet-Bix, which was produced by a company called Grain Products. In 1928, Sanitarium acquired Grain Products, a company which, like Sanitarium, had connections to the Seventh-day Adventist church.