Sanitarium Health Food Company announced that three-time female World Surf Champion Stephanie Gilmore is the newest ambassador to join its team as the fresh face of Up&Go Vive.
The 21 year old girl that the surfing world dubs ‘Happy’ will launch Sanitarium Up&Go Vive – a low fat liquid breakfast with the protein, energy and dietary fibre of two Weet-Bix and lite milk.
“I get up and go for a surf every morning so I need to get breakfast on the run,” said Steph. “I want to grab something healthy to get me through to lunchtime that is why I grab an Up&Go Vive.
“Up&Go is a product that suits my lifestyle so when I was approached by Sanitarium to be its brand ambassador, I jumped at the chance.”
Stephanie Gilmore shot to fame as a 17 year old schoolgirl in 2005 when she was the youngest surfer to win the Roxy Pro on the Gold Coast. In 2007, only two years later, Stephanie claimed the women’s world number 1 crown in her rookie professional year. On 1 December 2008, Stephanie won her second consecutive ASP Women’s World title with an emphatic win at the Roxy Pro at Sunset Beach.
Sanitarium Health Food Company General Manager Sales and Marketing, Rick Wilson, believes that Steph was a natural choice for Sanitarium and a perfect fit for the Up&Go brand. “She is a positive, inspiring, successful young lady and a very comfortable fit with our business and our new brand,” said Mr. Wilson.
“Up&Go Vive was created for women just like Steph, who have busy lifestyles but who are also looking for the health credentials of a sit-down breakfast on the run.”
Up&Go Vive is low GI for lasting energy, and has less than 5.6% sugar and is 98.5% fat free and is available in two flavours – Wild Berry and Banana. Up&Go Vive is the newest addition to Australia’s number one liquid breakfast brand joining Up&Go liquid breakfast and Up&Go Energize – an all day body fuel.
For media enquiries, or to arrange an interview with Stephanie, please contact: Sheree Dell Marketing Communications Manager, phone: 02 4348 7741
Vive Product Information RRP: $4.11 – 3x 250ml in supermarkets $2.66 – Single 250ml in route Available from all major supermarket accounts and selected petrol and convenience stores.