Weet-Bix™ is Australia’s favourite breakfast cereal. Made from wholegrain wheat with a delicious malty flavour, it provides the long lasting goodness and energy you need to help sustain you through the morning.
Wholegrains are an important part of a balanced diet and lifestyle. Each part of the grain contains essential nutrients, so when you eat wholegrains, you get the complete package of nutritional goodness – protein, carbohydrate, fibre, vitamins ( including b-group vitamins like thiamin and folate) and minerals such as zinc and magnesium.
Research shows that wholegrains improve health and wellbeing. It makes good nutrition sense to eat at least four serves of grain based foods every day - with at least half these serves being wholegrain. For example, enjoy Weet-Bix for breakfast and a wholegrain sandwich for lunch.
Weet-Bix has been giving Aussie Kids the perfect start to their day for over 80 years. It continues to be the breakfast of choice for all ages, with Australian families eating an amazing 1.4 billion biscuits every year.
The long lasting goodness and energy of Weet-Bix is behind some great achievements. Sir Edmund Hillary ate Weet-Bix during his historic climb to the top of Mt Everest in 1953. Aussie cricketer Brett Lee and star Socceroo Tim Cahill also start their mornings with a bowl of Weet-Bix.
Today Weet-Bix is available in lots of different varieties, offering something for Weet-Bix Kids both big and small.
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© Australian Health & Nutrition Association Ltd.