Sanitarium Health & Wellbeing has unveiled an Australia-first extension to its iconic Weet-Bix, the nation’s favourite breakfast cereal, aimed at supporting the one in three Aussie adults needing to manage their cholesterol levels for their heart health. Labelled Weet-BixTM Cholesterol Lowering, it will become the first cereal product in the country to harness plant sterols to effectively reduce cholesterol levels in a single serve.
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