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Sanitarium delivers Australia-first breakfast innovation with new  Weet-Bix to lower cholesterol

Sanitarium Health & Wellbeing has unveiled an Australia-first extension to its iconic Weet-Bix, the nation’s favourite breakfast cereal, aimed at supporting the one in three Aussie adults needing to manage their cholesterol levels for their heart health. Labelled Weet-BixTM Cholesterol Lowering, it will become the first cereal product in the country to harness plant sterols to effectively reduce cholesterol levels in a single serve. read more

Sanitarium one million serves of Weet-Bix to Foodbank

Sanitarium has pledged to donate up to one million serves of Sanitarium Weet-Bix during the month of July as part of the Foodbank Shop & Share campaign. Sanitarium, with support from supply chain partners, has donated more than 4 million serves of product as part of Foodbank’s Key Staples program since 2010. read more

Stephanie Gilmore launches 2017 Sanitarium Weet-Bix Kids TRYathlon Series

Six-time World Surfing Champion, Stephanie Gilmore has launched the 2017 Sanitarium Weet-Bix Kids TRYathlon Series with a simple message – "focus on completing, not competing". read more

Kitchen Sanitarium closed

The Kitchen Sanitarium cafe in Eagle St, Brisbane, closed on February 24th 2017 with the decision not to continue with this pilot being part of a larger shift in business focus. read more

Nutri-Brex - the new name for Weet-Bix in China

Sanitarium launches Nutri-Brex in response to China's new-found love for wholesome and healthy Australian breakfast cereal. read more

Aussie NBA Champion Matthew

Aussie basketball superstar and 2016 NBA Champion, Matthew Dellavedova, has partnered with Sanitarium UP&GO, as the brand continues in its role as the official liquid breakfast of the NBA in Australia. read more

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