Media release - 20 February 2017
Sanitarium operated the Kitchen Sanitarium cafe at 145 Eagle St, Brisbane, as a pilot program for eight years. After assessing the results of this pilot program and the potential replicability of the concept, the decision was made to close the operation as of February 2017.
The decision not to move forward with this venture was made as part of a larger shift in business focus and efforts towards growing our direct consumer engagement, including Sanitarium's digital and social media engagement program.
This broader program also includes the growth in Vitality Works, our corporate health and wellness business, which is already building deeper direct relationships with individuals right across Australia and New Zealand.