Weet-Bix™ and Vegie Delights™ voted Australia’s most trusted brands

The results are in and they couldn’t be better! 

Aussies have declared Sanitarium™ Weet-Bix™ their Most Trusted Breakfast Food in the 2022 Reader’s Digest Most Trusted Brands consumer poll. Vegie Delights™ has been awarded the Most Trusted Vegetarian/Vegan Brand!

Weet-Bix Most Trusted Breakfast Food 10 years in a row!

Australians young and old have long been proud to call themselves Weet-Bix kids. In fact, more than 90 years after Sanitarium launched its now-iconic wholegrain cereal, today you’ll find a box of Weet-Bix in almost half of all Australian homes - and still represents simple, honest nutrition that the whole family will love.
 
Weet-Bix remains Australian owned and made, but perhaps what makes it quintessential to the Australian cultural experience is its passion to help Aussie kids achieve their healthy, happy potential. Whether it’s combatting food and nutrition insecurity through nationwide support of breakfast clubs, fostering physical activity through Weet-Bix Active Bands or building self-esteem through its inspiring new Feed the Belief campaign, Weet-Bix has always been about much more than breakfast.

Vegie Delights Most Trusted Vegetarian/Vegan Brand third year running!

This accolade reaffirms the high trust the brand has earned with consumers and it’s the third consecutive year Vegie Delights has taken top honours from Reader’s Digest. Last year, Vegie Delights was also recognised as a consumer favourite in multiple categories in the 2021 Nourish Vegan Awards and is up for nomination again in 2022

The annual Reader’s Digest survey, which goes out to 3,000 Australian consumers, covers a variety of brand categories like skincare, cars, insurance and of course, breakfast food. Year after year, it finds recurring themes and attributes among its category winners – consistency, reliability and value for money. 


The annual Reader’s Digest survey, which goes out to Australian consumers, covers a variety of brand categories like skincare, cars, insurance and of course, breakfast food. Year after year, it finds recurring themes and attributes among its category winners – consistency, reliability and value for money. 

About the Readers Digest Trusted Brands survey methodology
The Reader’s Digest Trusted Brands survey is not a reader’s poll. It is an independent survey, commissioned by leading research agency Catalyst. A cross-section of 3,000 Australians have been surveyed to reflect the demographics of the general population with each respondent completing a questionnaire to identify the brands they trust the most. Year after year, the Reader’s Digest Trusted Brands survey finds recurring themes and attributes among its category winners – consistency, reliability and value for money. For more information visit: www.trustedbrands.com.au

Last updated 25 May 2022 

 

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