Sanitarium Health Food Company's UP&GO™ No Added Sugar has been selected as an ABA100 Winner for New Product Innovation [PIA] in The Australian Brand Awards 2020.
Last updated 16 November 2020
UP&GO No Added Sugar is the company's most significant product innovation in the liquid breakfast category since debuting UP&GO in 1997.
Jessica Manihera, Head of Marketing at Sanitarium, said UP&GO No Added Sugar was created to keep up with changing tastes and preferences.
“Our dietitians and food scientists have worked hard to create a product that gives consumers the no added sugar start to the day they have been asking for, while delivering the same convenient nutrition as original UP&GO,” said Ms Manihera.
“Alongside natural sugars, which come mainly from the skim milk powder, plant-based sweeteners help give UP&GO No Added Sugar its great taste without the added kilojoules.”
UP&GO No Added Sugar has a 5-star Health Star Rating. It is low GI (GI value 44), provides protein and fibre, plus 10 essential vitamins and minerals. It’s also low in fat and sodium.