A change that could help divert 200 tonnes of plastic from landfill.
Sanitarium Health Food Company is strengthening its commitment to sustainability by educating millions of Australian households on how to recycle 100% of Weet-Bix packaging.
From this month, Weet-Bix boxes will include the Australasian Recycling Label (ARL), alerting consumers to the fact 100% of the packaging can be easily recycled.
It just takes three simple steps - eat the Bix, recycle the box and REDCycle the bag.
Sanitarium Health Food Company, Executive General Manager, Todd Saunders said displaying the ARL on Weet-Bix boxes was an important step in the company’s sustainable packaging efforts, with a 2021 Consumer Insights Report finding the ARL doubled the likelihood of consumers recycling soft plastic.1
“If every Weet-Bix consumer recycled the inner plastic liner through a REDCycle bin, 200 tonnes of plastic would be diverted from landfill every year,” said Mr Saunders. “We want every Aussie kid, young and old, to know that Weet-Bix packaging is 100% recyclable and understand how to do it.
“We know 60% of customers are looking on pack for information about how to recycle correctly.2 The launch of the ARL on the iconic Weet-Bix box provides an exciting opportunity to raise awareness and improve recycling habits.”
A box of Weet-Bix can be found on breakfast tables in around half of all Australian homes.
Australian Packaging Covenant Organisation (APCO) CEO Brooke Donnelly said it was great to see the ARL on such an iconic brand with the ability to reach millions of consumers.
“This will help give many more Australians the information they need to make better recycling decisions and help them support a sustainable future,” said Ms Donnelly. “Having Weet-Bix as part of the ARL community will also inspire other manufacturers to join the growing number of members helping Australians to recycle more and correctly"
"The outcomes from this, and other industry-led initiatives aimed at reducing plastic and other materials from landfill, will help us to achieve the 2025 National Packaging Targets.”
The ARL will appear on Weet-Bix boxes from this month and Sanitarium Peanut Butter and Marmite™ spreads over the following months. Sanitarium will support its ARL roll-out with a social media campaign and information on the Sanitarium website that includes practical tips and advice on responsible packaging disposal and food waste reduction.
100% reusable, recyclable or compostable by 2025
The wholly Australian-owned health food company, which is known for its advocacy for plant-based nutrition and its community care initiatives, is also working towards making 100% of packaging across its product portfolio to be reusable, recyclable or compostable by 2025.
According to Andrew Whitson, Packaging Research Development Manager, Sanitarium Health Food Company, it’s an ambitious goal.
“The 2025 National Packaging Targets are driving exciting innovation across the entire packaging value chain. While there are some complex technical challenges to overcome, Sanitarium is committed to working with our partners to find solutions which balance end-of-life considerations with the need to provide consumers with a safe, nutritious and great tasting product that meets the high-quality standards they have rightly come to expect from us.”
Food waste is another consideration for Sanitarium in assessing the sustainability of packaging solutions.
“More than 5 million tonnes of food ends up in Australian landfill every year, with the UN estimating that 10% of global greenhouse gases come from food that is produced but not eaten4
. Ensuring our products travel undamaged through the supply chain and stay fresh for longer once in household pantries, is another way we can contribute to reducing the impact of our products on the planet,” said Dr Whitson.
Sanitarium is working closely with industry groups and government, including APCO and the Australian Food and Grocery Council, to support consumers to recycle more and recycle better.
Research conducted for National Recycling Week found less than half of Australians knew soft plastics could be easily recycled through REDCycle.3
Soft plastics, including the soft plastic inner bag of a Weet-Bix™ pack, can be dropped into REDCycle bins at Coles and Woolworths stores, nationally. The soft plastic collected in REDCycle bins are used to create a huge range of products, including fitness circuits, sturdy outdoor furniture, bollards, signage and more.
On the Central Coast of New South Wales, where Sanitarium is based at Berkeley Vale, Central Coast Council area residents can also register for Australia’s first kerbside soft plastic recycling program Curby.
For more information visit sanitarium.com.au/sustainable-packaging
Last updated 11 October 2021