Weet-Bix Cholesterol Lowering wins Product of the Year

16 October 2017
A big thanks to Australian Healthy Food Guide for recognising Sanitarium Weet-Bix™ Cholesterol Lowering as Product of the Year, 2017 Healthy Food Guide Awards. This award validates our innovation investment to create an effective, easy, and enjoyable way to support heart health.
The Awards offer an unbiased assessment of the most nutritious and tasty packaged food products found on supermarket shelves. Expert dietitians reviewed and taste tested products across eight categories assessing them for nutritional value, innovation and ease.
“We’re delighted to be recognised with this award by a publication with the credibility and nutrition focus of Healthy Food Guide,” said Kevin Jackson, CEO of Sanitarium Health & Wellbeing. “It’s a meaningful acknowledgement of our desire to make a positive impact on Australian heart health with Weet-Bix, a brand Aussies have trusted and enjoyed for generations.”
Weet-Bix Cholesterol Lowering is the first cereal to include the Heart Foundation’s recommended 2 grams of plant sterols to effectively reduce cholesterol levels in a single serve while offering the same great taste as regular Weet-Bix.
A full list of award winners was released in the November issue of Healthy Food Guide.


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