For the ninth consecutive year, Australian consumers have declared Sanitarium Weet-Bix™ their most trusted breakfast food, taking out the highly coveted title in the 2021 Reader’s Digest Most Trusted Brands survey.
Weet-Bix Senior Brand Manager Sharon Green said the award recognises the love Australians have for the top-selling cereal brand which has stood as a reliable proof-point of the Sanitarium nutrition philosophy since its launch back in 1928.
“For over 90 years, generations of Aussies have been raised on Weet-Bix,” she said. “From toddlers to octogenarians, it’s a simple choice for millions of people looking for a healthy start to their day.”
The annual Reader’s Digest survey, which goes out to 3,000 Australian consumers, covers a variety of brand categories like skincare, cars, insurance and of course, breakfast food. Year after year, it finds recurring themes and attributes among its category winners – consistency, reliability and value for money.
“With Weet-Bix, Australians know what they are going to get and we’ve never let them down. In recent years we’ve brought new variations to the Weet-Bix range, but an overarching commitment to simple, honest nutrition and a Sanitarium mission to impact community health and wellbeing underpins it all,” said Green.
“We are so proud to be recognised by this award for a ninth time and can’t thank Australians enough for trusting us at breakfast.”
About the Readers Digest Trusted Brands survey methodology
The Reader’s Digest Trusted Brands survey is not a reader’s poll. It is an independent survey, commissioned by leading research agency Catalyst. A cross-section of 3,000 Australians have been surveyed to reflect the demographics of the general population with each respondent completing a questionnaire to identify the brands they trust the most. Year after year, the Reader’s Digest Trusted Brands survey finds recurring themes and attributes among its category winners – consistency, reliability and value for money. For more information visit: www.trustedbrands.com.au
Last updated 27 April 2021