For the eighth consecutive year, Australians have declared Sanitarium Weet-Bix™ their most trusted breakfast food, taking out the highly coveted title in the 2020 Reader’s Digest Most Trusted Brands survey.
Weet-Bix Senior Brand Manager Lynden Rochford said the award recognises the love Australians have for the top-selling cereal brand which has stood as a reliable proof-point of the Sanitarium nutrition philosophy since its launch back in 1928.
“For over 90 years, generations of Aussies have been raised on Weet-Bix,” he said. “From toddlers to octogenarians, it’s a simple choice for millions of people looking for a healthy start to their day.”
The annual Reader’s Digest survey, which goes out to 2,450 Australians, covers a variety of brand categories like skincare, cars, insurance and of course, breakfast food. Year after year, it finds recurring themes and attributes among its category winners – consistency, reliability and value for money.
“With Weet-Bix, Australians know what they are going to get and we’ve never let them down. In recent years we’ve brought new variations to the Weet-Bix range, but an overarching commitment to simple, honest nutrition and a Sanitarium mission to impact community health and wellbeing underpins it all,” said Rochford.
“We are so proud to be recognised by this award for an eighth time and can’t thank Australians enough for trusting us at breakfast.”
About the Readers Digest Trusted Brands survey methodology
The Reader’s Digest Trusted Brands survey is not a reader’s poll. It is an independent survey, commissioned by leading research agency Catalyst. A cross-section of 3,000 Australians have been surveyed to reflect the demographics of the general population with each respondent completing a questionnaire to identify the brands they trust the most. Year after year, the Reader’s Digest Trusted Brands survey finds recurring themes and attributes among its category winners – consistency, reliability and value for money. For more information visit: www.homeoftrustedbrands.com.au
Last updated 27 April 2020