Consumers have declared Weet-Bix™ as Australia’s Most Trusted Breakfast Food in the 2017 Reader's Digest Most Trusted Brands survey. Weet-Bix was pitched against six other leading products, leading a nationwide survey of 2,400 participants conducted by Roy Morgan Research. It's the fifth consecutive year that the 100% Australian owned brand has won the highly coveted title.
Sanitarium’s Executive General Manager Todd Saunders said the award recognises that the distinctive ‘blue box’ is one of the most identifiable and trusted products on supermarket shelves, found in almost half of Australian homes at any given time.
“For nearly 90 years generations of Aussies have been raised on Sanitarium Weet-Bix, a firm favourite amongst Australian families,” he said. “From toddlers to octogenarians, it’s terrific choice for millions of health-conscious consumers wanting a healthy start to the day.”
Accredited Practising Dietitian for Sanitarium Michelle Reid said that consumers were rightly confident about Weet-Bix as a wholesome breakfast choice.
“Consumers are becoming increasingly health-conscious, yet there are so many confusing messages out there around the nutritional value of food,” she said. “It’s great to see that Weet-Bix, with its Health Star Rating of 5, remains a standout favourite and continues to stand the test of time.”
Demonstrating an unwavering commitment to three key principles concerning food - healthy, affordable and accessible - Sanitarium has kept the original Weet-Bix formula largely intact. Over the years, regulations saw Australian cereals fortified with folate, iron and vitamins, but otherwise Weet-Bix offers much the same size, texture, taste and nutrition profile that it always has.