How do you know our packaging can be recycled?

We’re introducing the Australasian Recycling Label on our cereal packaging, an evidence-based system for Australia and New Zealand that’s designed to reduce recycling confusion. This labelling system helps you recycle our cereal packaging correctly through easy-to-understand recycling information on pack.

We’ve adopted this system because the multitude of logos and recycling labels on products available in the Australian marketplace have caused confusion for many years and we want our products to give you clear guidance. Kerbside recycling and council facilities also vary from state to state. 
We’ve also introduced soft plastics recycling scheme labels to indicate that you can recycle our eligible soft plastics packaging through the REDcycle Program in Australia.

Find out if your council provides recycling of our packaging: click here