We’re introducing the Australasian Recycling Label
(ARL) on our packaging, an evidence-based labelling system that helps you identify how to recycle our packaging correctly through easy-to-understand recycling information on pack.
From this month, our iconic Weet-Bix cartons are the first of our products to feature this label – so look for them on supermarket shelves now.
It just takes three simple steps to recycle 100% of Weet-Bix packaging - eat the Bix, recycle the box and REDCycle the bag.
Displaying the ARL on Weet-Bix boxes is an important step in our sustainable packaging efforts, with a 2021 Consumer Insights Report finding the ARL doubled the likelihood of consumers recycling soft plastic.1
If every Weet-Bix consumer recycled the inner plastic liner through a REDCycle bin, 200 tonnes of plastic would be diverted from landfill every year.
The ARL will also appear on Sanitarium Peanut Butter and Marmite™ spreads over the coming months.
We’re adopting this system because the multitude of logos recycling labels on products available in the Australian marketplace have caused confusion for many years.
By providing you with information about how to recycle our packaging through the appropriate systems currently in place, together we can reduce the impact on the environment.
Our team is committed to finding solutions and sharing our journey to a more sustainable future. By 2025, we’re aiming to make 100% of our packaging recyclable, reusable or compostable. Soft plastics, including the soft plastic inner bag of a Weet-Bix™ pack, can be dropped into REDCycle bins at Coles and Woolworths stores, nationally. The soft plastic collected in REDCycle bins are used to create a huge range of products, including fitness circuits, sturdy outdoor furniture, bollards, signage and more. Want to know more?