Promoting active, confident, healthy kids

Helping our community to enjoy a better life is part of the Sanitarium mission. That’s why statistics on childhood obesity and physical inactivity rates are something we had to respond to.

We own and operate two national events that aim to get more people moving more often.

Sanitarium Weet-Bix Kids TRYathlon

At Sanitarium we aim to resource and inspire the community to live active, healthy and happy lives. It is why we have been running our Sanitarium Weet-Bix Kids TRYathlon Series for so long – it makes a real difference in the lives of Aussie kids! Sanitarium Weet-Bix Kids TRYathlon™ is the largest kids' triathlon series on the planet and tours nationally from February to May each year.Each year we invest in this not-for-profit event series because we believe every child is a superstar and we want to encourage them to dream big and achieve. Every Kids TRY provides a big event experience in a fun, safe and rewarding environment to boost their confidence to give activity a try.

See how the Sanitarium Weet-bix Tryathlon has helped Kari manage her health and achieve success!


Weet-Bix SurfGroms

Sanitarium also sponsors Weet-Bix SurfGroms, a national junior development program that encourages kids to get involved in surfing and stand-up paddle-boarding all around Australia.

These events aren’t about being sporty or winning at all costs. They’re about getting out there and giving it a go, laughing with friends or having fun with family. Above all, they’re about inclusiveness, building self-confidence and instilling a love of physical activity that will last a lifetime.

Did you know?
One hour of moderate to vigorous activity a day is all it takes for Aussie kids (5 to 17 years) to meet the recommended physical activity guidelines.


  1. Physical Activity and Sedentary Behaviour Guidelines, Australian Government, Department of Health

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