For 120 years, we’ve been passionate about the health and wellbeing of Aussie kids. It’s why we love bringing you TRYathlon and why we make nutritious foods for your family. Later this year we’ll launch a new campaign about what it means to be a healthy, happy kid in this hyper-connected, hyper-busy world in which we all now live – and we want YOU to be a part of it.

We’re looking to champion real Aussie parents and celebrate the LITTLE things you do that make a BIG difference to the lives of growing kids. We’re particularly keen to hear about your family’s approach to healthy eating, unstructured active play, emotional connection, positive screen time and quality sleep. Perhaps you’ve got some tricks for getting your kids off the couch and moving outdoors, unique bedtime rituals, clever ways to get veggies into fussy eaters or have cracked the code on having a conversation with your teenager.

Specifically, we’re looking to hear from families who:
  • Have kids aged five to fifteen years
  • Are happy to appear as a family, in print, online and television news as part of our publicity campaign
  • Are available in October to early November
If you want to be a part of it, send us an email to with the following details, and a member of our team will be in touch:
  • Full name
  • Age of your child(ren)
  • Suburb and state
  • Contact number
  • Tell us briefly about some of the simple things you do as a parent to ensure your child is healthy, active, happy and resilient
The most inspiring responses will win free family passes to next season’s Weet-Bix Kids TRYathlon in your nearest location.

We can’t wait to hear your stories and we look forward to sharing more on this important campaign with you very soon.