Since producing Australia’s first ready-to-eat breakfast cereal in 1898, we’ve been at the forefront of bringing innovative, healthy foods to the nation. And we’re still innovating, providing a broader range of highly nutritious foods that are affordable, convenient and accessible – from 97% wholegrain Weet-Bix, UP&GO, So Good Soy milk and Nut Milk, to our Gluten Free Weet-Bix, and foods that are easy and effective in improving your health like Weet-Bix Cholesterol Lowering. And, we will do more! We believe in the Ancient Greek saying ‘Let food be thy medicine’. So we’re constantly educating – from nurturing healthy eating habits in children, to engaging thecommunity around the benefits of eating nourishing food. We promote sustainable, vegetarian diets, and plant based foods. Our team of expert food scientists and nutritionists search for innovative, nutritious and sustainable foods to bring you the best of convenient tasty foods for you and your family.